Tenerity and Immersionn Launch a Metaverse Experience for Loyalty and Engagement

London, UK – Tenerity, an intelligent engagement company, and Immersionn, a technology company that specializes in building 3D online worlds, have just launched a breakthrough capability to take loyalty and engagement experiences into the metaverse. Integrated into Tenerity’s Connect solution, the metaverse capability will enable businesses to create highly compelling and immersive loyalty experiences within engaging virtual worlds.

With the advent of web3.0 and the metaverse, more consumers are drawn to integrating their digital and physical worlds, and the ability for brands to offer their customers a loyalty experience in the metaverse is a way to address the need for a more differentiating and engaging customer experience.

Connect is an intelligent engagement solution that helps brands create highly curated, individualized marketing offers within an immersive customer experience. The product leverages Tenerity’s multi-layered intelligence to structure data that informs both content (types of offers, incentives, rewards) and context, to make offers meaningful to customers.

“The metaverse offers new opportunities for loyalty innovation, advanced gamification, and will drive a resurgence in engagement solutions,” said Rachel Bicking, Chief Digital Officer at Tenerity. “Immersive loyalty is the future, and it can’t exist without some form of metaverse. For brands to differentiate, they need to think about how they can create more immersive experiences for their customers, and the metaverse is driving that next generation.”

“Our physical world is static. Soon, many parts of our lives will be mixed realities,” said Alexandra Hussenot, founder and CEO of Immersionn. “Companies that evolve to communicate with immersive visualization and gamification, and that can create entire brand worlds with their customers, will succeed in increasing brand affinity and convert more sales. Immersive loyalty will become the way forward for brand engagement.”